Simone Crimella
Product Service System Designer

2020 - UX Design Lessons at SIAM 1838

The lessons I gave in Milan's oldest professional school

UX Design Lessons @ SIAM

SIAM's UX Design students in Softec's HQ in Milan during an office visit

The Society for the Encouragement of Arts and Crafts (SIAM1838.it), is Milan's oldest professional school and it has been involved in the training and promotion of useful professions for 180 years, actively engaging in addressing the needs of the labor market, offering concrete answers to the professional needs of the productive world. SIAM has always embraced a vocation for technology and innovation, recognizing their impact on the development of new "Arts and Crafts" and the opening of new markets that require highly specialized professionals.

As part of the IFTS training course of the SIAM I was called upon to design, manage and deliver a a 46-hour module in "User Experience Design - Methods and Tools to Design the Experience" within the course “Internet of robotic things. From automation to collaborative robotics: the new paradigms for future enterprises"

The course was structured as a Project Work and the students alternated lessons in presence with digital collaboration tool MURAL. The course had a duration of 46 in-class hours and it took me two months to design it and organize it, before the actual lessons with the students.

Course syllabus
UX Design Lessons @ SIAM

Partners
UX Design Lessons @ SIAM

Institutional Partners for the course "Internet of Robotic Things: from automation to machine learning for Industry 4.0"

Course numbers
21
Students
1
Instructor
2
Months of course preparation
46
Hours of face-to-face in-class teaching
4
Product Service ideas prototyped
First lesson: Understand

Morning

9:45 - 10:00

Dividiamoci in gruppo e prepariamo la sala

  • Group class setup

  • Material setup

  • Ice-Breaking

10:00 - 11:00

Brands

  • Qual è il Brand da voi scelto?

  • Riuscite ad identificare i valori, la missione e gli obiettivi?

  • Quali servizi sono già stati implementati da parte del brand?

  • Visual moodboard

11:00 - 11:15

Pausa

11:15 - 13:00

Group Work

  • Affinity Diagram

  • Personas

  • Customer Journey Map

  • Experience Diagramming 

13:00 - 14:00

Lunch


Afternoon

11:15 - 13:00

Group Work

  • Affinity Diagram

  • Personas

  • Customer Journey Map

  • Experience Diagramming 

13:00 - 14:00

Lunch

14:00 - 15:30 

Group Work

  • 24 Hour o’clock

  • Physical Map

  • People, Places and Things

16:00 - 16:15

Pausa

16:15 - 17:30
Group Work

  • Personas

  • Experience Diagramming

Students output
Lesson 1 - Pictures
Second lesson: As-Is Assessment

9:45 - 10:00

Dividiamoci in gruppo e prepariamo la sala

  • Group class setup

  • Material setup

  • Ice-Breaking

  • Recap della lezione precedente

10:00 - 11:00

Nielsen e Norman

  • Chi sono? Cosa hanno fatto? Perchè sono importanti?

  • Le Euristiche di Nielsen (video)

Group Work

  • Le Euristiche di Nielsen


11:00 - 11:15

Pausa



11:15 - 13:00

Group Work

  • Le Euristiche di Nielsen

  • C.F.I.

  • UI & Tech As-Is Assessment 

13:00 - 14:00

Lunch

14:00 - 15:30 

Group Work

  • Le Euristiche di Nielsen

  • C.F.I.

  • UI & Tech As-Is Assessment 

16:00 - 16:15

Pausa

16:15 - 17:30
Presentazione risultati

  • Presentazione dei risultati

Students output

More lessons coming soon

I am currently finalizing the other sections of this case study to include also the students output.

Check back in a week to discover the rest of it.

Group 1 - Output: Discovery, Analysis, Design of the official ATM App
UX Design Lessons @ SIAM
Group 2 - Output: Discovery, Analysis, & Design of 21 Buttons App
UX Design Lessons @ SIAM
Group 3 - Output: Discovery, Analysis, Design a new Service App (Journey)
UX Design Lessons @ SIAM
Group 4 - Output: Discovery, Analysis & Design of Glovo App
UX Design Lessons @ SIAM